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Développer son argumentation
Découvrir les principes clés d’une vente réussie
Introduction à l'art de conclure
Définir sa stratégie marketing
Comprendre la méthode des gains mutuels
Préserver un bon relationnel en négociation
Bâtir un plan marketing
Créer un message marketing impactant
Comment trouver des arguments ?
Sortir de la négociation marchandage
Stimuler l'intérêt grâce aux résultats espérés
Fixer les objectifs de vente et motiver vos commerciaux à les atteindre
Techniques de réponse aux objections
Donnez de la force à vos arguments
Déterminez votre style de négociation
Les questions qui font dire « oui »
Maîtrisez les questions qui entraînent un "oui"
Qu'est-ce que le marketing ?
Préparer une négociation